You know your company has the very best product and/or service in the industry; however, no one seems to know this but you. In this era of frenzied business competition, how do you make sure people know what you do for your customers? Of the many forms of advertising and marketing, only one can change how someone “feels” about your company. Only one speaks to people, because it’s by a real person. Your best salesperson should tell your story. You need your customers to share their stories – you need customer reviews, testimonials, and recommendations. With these references, you are now the star, instead of simply another player on the field.

There is no doubt that it can be difficult to get great customer reviews – if [...]

As the deadline for truckers to switch from paper logs to electronic logging devices nears, the heated discussion about ELD Compliance between the Federal Motor Carrier Safety Administration and truckers continues.

With under 12 weeks to go until the deadline, the Owner Operator Independent Drivers Association is leading a coalition that is asking for the mandate to be delayed for two more years.The delay would occur as a result of passing the ELD Extension Act of 2017 (HR 3282).

OOIDA is calling for a delay in the implementation of the mandate due to concerns surrounding the reliability of self-certified ELDs, connectivity issues in rural areas, cyber-security vulnerabilities, and the availability of data for law enforcement.

OOIDA argues that the mandate can be delayed without any negative consequences as well [...]

For some of us, it sure doesn’t feel like summer is over – but it’s already here! 
Here are a few autumn safety tips for preparing your truck(s) in advance of the cold weather:

While the fall foliage is breathtaking enough to bring tourists out in droves, they’re sure to be a pain once they hit the pavement. Especially after it rains, they can stick to the pavement and cause slippery conditions. The leaves may not be the only thing on the road, either – they [...]

Mention ELDs in any freight yard or truck stop and you are bound to hear to a wide array of opinions from those that praise them to those whose language is best left out of print. The fact is that they are with us to stay and thanks to some of the data mining experts at ‘Keep Truckin‘, you might find they are a more valuable asset than you would have ever believed.No one in the trucking industry, carrier or driver, benefits from time spent going through roadside inspections, especially, a time-consuming Level 1 inspections.

‘Keep Truckin’ has discovered by carefully studying information collected by their units that the risk of being subjected to this nuisance can be greatly reduced.

The company began by focusing on four key areas;

• Inspections by cargo types
• How violations vary state to state
• Most common types of violations
• Time period of inspections

A new coordinated, multi-disciplinary training program developed through the Second Strategic Highway Research Program (SHRP 2) is available for all emergency responders and those supporting traffic incident management operations. This training puts police, firefighters, state and local departments of transportation, towing and recovery professionals, medical personnel, and other incident responders on the same page, leading to a safer, faster, integrated responder team.

Save Lives
– Faster incident response and clearance times result in fewer secondary crashes.
– Training results in less exposure of responder team to moving traffic during recovery.

Save Money
– Less congestion leads to fewer freight and travel delays in backups.
– Fewer secondary crashes save on insurance claims.
– Faster cleanups lead to cost savings for incident personnel.

Save Time
– Smarter response techniques [...]