More than 95% of Americans are reached by media targeting vehicle drivers and passengers. Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions. The average American has traveled 302 miles in the past 7 days. Outdoor advertising deliver immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week. 30% of mobile outdoor viewers base buying decisions on ads they see. 96% of Americans travel in a vehicle each as either a driver or a passenger in the past week. Mobile advertising is the most effective and efficient form of outdoor advertising. Mobile flexibility allows you to position your vehicle ad anywhere you want. On average, a $20, [...]

You can’t prevent or ignore temperatures below zero, ice, snow, sleet, deicing chemicals. You can, however, spend time before bad weather sets in getting your trucks ready for winter’s onslaught and then pay extra attention to a few specific areas during the winter. If you follow these tips, winter is likely to be less harsh for you. Pre-winter preparation Here are a few things you can do before winter to get your fleet ready.