You know your company has the very best product and/or service in the industry; however, no one seems to know this but you. In this era of frenzied business competition, how do you make sure people know what you do for your customers? Of the many forms of advertising and marketing, only one can change how someone “feels” about your company. Only one speaks to people, because it’s by a real person. Your best salesperson should tell your story. You need your customers to share their stories – you need customer reviews, testimonials, and recommendations. With these references, you are now the star, instead of simply another player on the field.